African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Gamers’ perceptions of the service quality in the gaming areas of selected casinos in South Africa

  Elizma Wannenburg1*, Tonie Drotsky2 and Johan de Jager3        
Faculty of Management Sciences, Tshwane University of Technology, South Africa.
Email: wannenburgem@tut. ac. za

  •  Accepted: 25 July 2009
  •  Published: 31 July 2009

Abstract

 

Research was done on gamers’ perceptions of the service quality in the gaming areas of selected casinos in South Africa. 2 casinos with 700 and more slot machines and 2 casinos with fewer than 700 slot machines were used in this research project to obtain a summary of the target population. 440 gamers at the 4 selected casinos were interviewed, with the help of trained fieldworkers. A structured questionnaire was used to collect the final data for the research. All variables related to the questionnaire were statistically analysed. The results of the research indicated that there were no significant differences between the male and female gamers’ perceptions of the service quality in gaming areas.

 

Keywords: Gaming, gamer, SERVQUAL, SERVPERF.

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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