Abstract

One of the special characteristics of recent decades is focusing supply chains on competitive advantage by most agencies. On the other hand, recent advances in informational technologies (IT) are the other factors of changing business circumstance seriously. In order to find a better competitive advantage and survive in the market with daily increasing changes, all organizations are in need of a dynamic network based upon cooperation in supply chain management. The aim of this research is to present a detailed consideration about research literature and e-commerce process as well to describe supply chain and all its necessities and requirements in today’s competitive world. Furthermore, it points out the nature and advantages of competition, and its necessity for economic growth in an economy. It also explains how possible it is to find competitive advantage by the use of electronic supply chain as a basic and fundamental factor in fixed and maintenance of next step and make better situation than other competitors in market and industry. Our major focus in this paper is the required attention to customer and customer tendency in a way that customers become the center of focus and attention of programmers and decision makers. Finally there are different proposals for betterment of functions in the field of competitive advantage through electronic supply chain as well.

Key words: Supply chain management, competitive advantage, information technology, electronic supply chain, e-commerce.