African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

The influence of quality management on orientation to innovation in service firms

Antonia Ruiz Moreno*, M Carmen Haro Domínguez and Teresa Ortega Egea
Management Department, Facultad de Ciencias Económicas y Empresariales Campus de Cartuja s/n 18071 University of Granada,Granada, Spain.  
Email: [email protected]

  •  Accepted: 20 June 2011
  •  Published: 30 September 2011


This article demonstrates that a context characterized by cohesion, recognition, some degree of formalization, and decentralization can create a work climate that fosters innovation, enabling service firms to adapt better to their environment. The implementation of total  quality management (TQM) also influences the variables in the model. The results show that cohesion, recognition, decentralization, and formalization have a positive and significant influence on greater orientation to innovation in service firms and that this influence is greater in firms that have implemented TQM systems.


Key words: Total quality management (TQM), orientation to innovation, cohesion, recognition, formalization, decentralization.