African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4131

Full Length Research Paper

Towards developing a framework on acceptance of sustainable agriculture among contract farming entrepreneurs

Jeffrey Lawrence D’Silva*, Bahaman Abu Samah, Jegak Uli and Hayrol Azril Mohamed Shaffril
Laboratory of Rural Advancement and Agricultural Extension, Institute for Social Science Studies, Universiti Putra Malaysia.
Email: [email protected]

  •  Accepted: 28 June 2011
  •  Published: 30 September 2013


Acceptance of sustainable agriculture practices will undeniably facilitate agricultural entrepreneurs to enhance on their economic and social status, and thus, enable them to enjoy a better livelihood. The focus of this paper is to determine the likely factors that will influence the level of acceptance of sustainable agriculture among contract farming entrepreneurs. Data were collected based on literature analyses. Various factors were identified and it will be a useful input for future researchers that are seeking directions to investigate on the determinants of contract farming entrepreneurs’ acceptance of sustainable agriculture.


Key words: Sustainable agriculture, contract farming entrepreneurs, rural development.