Abstract

The aim of the paper is to investigate career-related personal dilemmas of bank executives in the context of immaterial labor. The lifestyle and subjectivity dilemma concepts based on many authors were reviewed. Sixteen Brazilian bank executives from Porto Alegre and from the metropolitan region of Porto Alegre/Rio Grande do Sul State, Brazil were interviewed in their workplace using a semi structured interview. Results revealed dilemmas related to spatial and functional mobility, and deprivation of family relationships. From the immaterial labor associated with bank careers and dilemmas experienced by executives, new lifestyles were observed, which are consistent with the modern society. The presence of dilemmas is not a novelty, but in contemporary times, these dilemmas and the immaterial labor interfere with the professional and personal lives of individuals, regardless of spatial and time limits, affecting the lifestyle of bank executives and their families.

Key words: Career, dilemmas, bank executive, work and family, immaterial bank labor.