Abstract

This research has been designed and compiled to create proper ground to identify the role of the Islamic Azad University (IAU) public relation to achieve its responsibility goals. The main purpose of this research was to identify the role of the IAU public relation to achieve its responsibility goals. Also, the role of the IAU public relation in social responsibility is related to university manpower, business, social, governmental and environmental factors. The statistical society of this research includes managers and employees of public relation of 30 units of IAU, professors, and students of communication and media major in big units of Tehran. This research method is co-relational method because it identifies the relation between public relation of IAU as an independent variable and social responsibility as dependent variable, and identifies the size and extent of it. The research findings indicated that, public relation of IAU has relations with indexes such as personal experience, managerial challenges, financial sources, conceptual and attitudinal challenges, environmental factors, and technological changes and has a direct role in presenting information to internal and external organization audience in regard to social responsibility of IAU. Encouraging audience to partake beneficial activities that IAU provides such as presenting proper educational services, evaluating the needs of addressees, presenting beneficial services to audience of the society and Public relation of the Azad University by utilizing active responding mechanisms to addressees, has an influential role in distributing social responsibility culture, increasing social cooperation, creating mechanized systems for searching requests, preserving the environment, natural resources and energy management, and also has positive role in performing responsibilities and goals of IAU in regard to man power, social, governmental-environmental factors, and factors which are related to business.

Key words: Social responsibility of organization, public relation, Islamic Azad University, audience.