African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

Development of personnel internal benchmarking by 360° feedback approach with a case study in AT Pipe Company

Arash Shahin1* and Rouhollah Sheikhaboumasoudi2*
1Department of Management, University of Isfahan, Isfahan, Iran. 2Faculty of Management and Medical Informatics, Isfahan University of Medical Sciences, Isfahan, Iran.  
Email: [email protected], [email protected]

  •  Accepted: 05 August 2011
  •  Published: 23 September 2011

Abstract

The main purpose of this study is to enhance internal benchmarking by the use of 360° feedback approach. Therefore, internal benchmarking has been developed for personnel's performance evaluation. The study has been conducted in AT Pipe Company. Statistical population includes personnel of the sales department and customers and data has been gathered by questionnaire. Descriptive and inferential statistics and radar diagrams have been used for data analysis based on 360° approach. Respectively, improvements have been made and then, similar analysis has been done. The results imply that the proposed approach can be applied effectively in evaluation and improvement of personnel performance. Also, according to the empirical results, job competency of the studied personnel has been improved.

 

Key words: Performance evaluation, 360° feedback, benchmarking, radar diagram, personnel.

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This article is published under the terms of the Creative Commons Attribution License 4.0

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