African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Consumer characteristics influencing natural gas consumption preference in Tokat, Turkey

RüÅŸtü Yayar1*, Sibel Gülse Bal2, Osman Karkacier3 and Yücel Erol3
1Department of Economics, Faculty of Economics and Administrative Science, University of GaziosmanpaÅŸa, 60240, Tokat, Turkey. 2Department of Agricultural Economics, Faculty of Agriculture, University of GaziosmanpaÅŸa, 60240, Tokat, Turkey. 3Department of Business, Faculty of Economics and Administrative Science, University of GaziosmanpaÅŸa, 60240, Tokat, Turkey.
Email: [email protected]

  •  Accepted: 10 October 2011
  •  Published: 22 February 2012

Abstract

This study investigated the main factors affecting natural gas consumption preference of households in Tokat town of Turkey. Households’ choices for natural gas and other energy alternatives were analyzed using the data collected from a household survey. Descriptive analysis was carried out to describe the socio-economic characteristics of the households. Educational level and career of household head, household size, number of children and number of elderly people in family and child care in house were among the important household characteristics that influence natural gas consumption behaviors. Binary logit model was used to determine the factors affecting natural gas consumption preference of households. These factors were air pollution, housing type, annual temperature, natural gas awareness and house ownership. According to logistic regression model, there were positive and significant correlations between natural gas use preference and air pollution, total annual heating expenses, natural gas awareness of household head and house ownership. On the other hand, natural gas use was significantly lower in apartments.

 

Key words: Binary logit analysis, natural gas consumption, Turkey.