African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4192

Full Length Research Paper

Tracing the corporate governance and corporate social responsibility (CSR) activities of logistics sector in Turkey: An inquiry of company web site applications

Pınar Seden Meral
Beykoz Vocational School of Logistics Vatan cd. No: 69 Kavacık – Beykoz Istanbul – Turkey.
Email: [email protected]

  •  Accepted: 08 August 2011
  •  Published: 21 February 2013

Abstract

 

The main objectives of this paper is to present the current status of logistics in Turkey; show that corporate social responsibility (CSR) is business strategy for both reputation and positioning; and how logistics companies conduct their CSR activities using their website pages. The theoretical framework of the paper is based on reputation management theories. Thirteen (13) fundamental social responsibility areas of 14 logistic companies’ local websites were examined by a deep web page content analysis, according to Esrock and Leichty’s analyses.

 

Key words: Turkey, corporate governance, corporate social responsibility (CSR), web site analysis