African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4094

Full Length Research Paper

Development plans and the state of e-tourism: Case study in Novi Sad

Ivana Jošanov-Vrgović1, Ninoslava Savić2,  Borislav Jošanov2* and Petar Vrgović3
  1Modern Business School, Požeška 83a, Belgrade, Serbia. 2Higher School for Professional Business Studies, Vladimira Perića Valtera 4, 21000 Novi Sad, Serbia. 3Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia.
Email: [email protected]

  •  Accepted: 23 June 2010
  •  Published: 04 April 2011



The main idea of this paper is the fact that the development of travel and tourism industry is closely connected to the growth and impact of ICT. It is necessary that governments, realizing the economic and social value of tourism, create a necessary infrastructure able to accommodate this development. Authors define the main concepts of e-tourism in the world today, analyzing them in this case study. Development plans and the actual state of e-tourism in Novi Sad, the capital of the Serbian province Vojvodina, are presented separately. There is also information about the state of implemented ICT solutions for e-tourism in this region.


Key words: E-tourism, Vojvodina, case study, development plans.