African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Review

Understanding and approaching the cultural gap between First World leaders and their Third World workforce: An African focus

E. S. van Zyl1*, R. Kleynhans1 and M. du Plessis2
1Department of Industrial Psychology, Faculty of Economic and Management Sciences, P .O. Box 33 (23), University of the Free State, Bloemfontein 9300. South Africa. 2PE Corporate Services, P. O. Box 77, Totiusdal, Pretoria 2000. South Africa.  
Email: [email protected]

  •  Accepted: 30 March 2011
  •  Published: 04 September 2011

Abstract

The world is characterised by political, social and economic environmental changes. Internationalisation and globalisation for instance, have brought about world competition and require managers to interact with and manage people who are culturally diverse. The aim of this qualitative research article therefore, is to discuss an appropriate and relevant way in which First World leaders can understand and approach their Third World workforce in Africa. Important concepts are defined, with the focus on cultural intelligence and the significance thereof to the First World leaders’ understanding and approach towards Third World subordinates. Cultural intelligence can be improved by inter alia, obtaining knowledge of current leadership and management practices in Africa. Therefore, leadership and management in Africa are discussed, followed by a description of a cultural intelligence implementation model of leadership. Lastly, the focus is on servant leadership as a tool to implement cultural intelligence in the organisational context.

 

Key words: First world leader, third world workforce, culture, cultural intelligence, leadership, management.