Abstract

This paper aims to identify the determinants towards the adoption of e-commerce adoption particularly in Malaysia’s SMEs furniture industry. The scope of study in SMEs furniture industry can be considered as significant and appropriate in view of its establishments with significant effect to the overall Malaysian economy. The finding of the study indicated that adoption factors such as organizational readiness, external pressure, perceived ease of use and perceived benefit are positively related to e-commerce adoption. The result was found consistent with the outcome from previous studies in similar area. Hence, such generalization from the result of the study particularly in Malaysia SMEs can be considered as appropriate and relevant in view of the present competitive market environment that demands a better way of managing business as compared to the traditional means. Future research should take into considerations on other determinants towards the adoption of e-commerce among SMEs in Malaysia. For examples, top management support, presence of information technology (IT) skills, availability of consultancy, prioritization of e-commerce to the enterprise, perceived risk, enthusiasm of top management and compatibility with the work of the company. 

Key words: E-commerce, organizational readiness, external pressure, perceived ease of use, perceived benefit.