African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Diversity management in South Africa: Inclusion, identity, intention, power and expectations

Kurt April1*, Neville Ephraim1 and Kai Peters2
1Graduate School of Business, Breakwater Campus, Green Point University of Cape Town Private Bag X3, Rondebosch, 7701 Cape Town, South Africa. 2Ashridge Business School, Berkhamsted, Hertfordshire, HP4 1NS, England, United Kingdom.
Email: [email protected]

  •  Accepted: 16 August 2011
  •  Published: 01 February 2012

Abstract

Today’s modern organisations have no choice but to face choices regarding how to implement diversity initiatives and treat their stakeholders, given the globalized nature of capital markets. Unfortunately, their foci appear to be narrowly deployed at the ‘managing diversity’ level, or even the ‘acknowledging diversity’ level, but not getting to the necessary ‘inclusion’ level. This paper reports on an in-depth study which focused beyond multiculturalism to include psychological issues of diversity relating to identity, intention, expectations, power and inclusion. The study sought to investigate this premise through insights gained from the analysis of personal stories relating to individual experiences of diversity, and the outcomes provide new and deeper insights for the design, implementation and success of diversity initiatives.

 

Key words: Identity, intention, expectations, inclusion, psychological dimensions, power, South Africa.