Abstract

The article discusses the influence of accession to world trade organization (WTO) on Iran's carpet industry compatibility. Results of applying Pearson and regression tests show that by joining the world trade organization, carpet industry compatibility will be increased, domestic corporate resources will be improved, more international market segments will be captured and the industry's creativity strength will be promoted. The compatibility dimensions levels were calculated and its dimensions apart from “creativity and innovation strength” were placed in suitable situations. Then the dimensions weights were indicated by Friedman technique in direct order: industry's creativity and innovation strength; situation in the international market place; and domestic corporate resources. The most important strategies for improving the current situation are: raising advertisement and marketing researches, production in terms of global customer needs, making exporters accustom to modern international marketing methods and e-commerce to maintain market segments.

Key words: World trade organization, Iran, carpet industry, compatibility.