Abstract

The society development involved the increased effort and endeavor of humans to protect and to defend their properties against undesirable events. Considering that whatever the care given by people to protect property, some events cannot be avoided and loss of profit can occur. For those reasons the insurance concept had been developed as a way of protection of people against the hazardous events and the history of insurance offers many examples. Taking into consideration the current global economics crisis, in this study we want to analyze the evolution of the market share of a particularly insurance company from Romania with econometric tools. The model proposed in this work can be applied to study any type of company, not just the case we follow here.

Key words: Fuzzy control theory, game theory, competition, marketing strategies.