African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4150

Full Length Research Paper

Integration of the environment in managerial strategy: Application of the resource-based theory of competitive advantage, dynamic capabilities and corporate social responsibilities

  Virginia Barba-Sánchez* and Carlos Atienza-Sahuquillo      
University of Castilla-La Mancha. Environmental Strategy Interdisciplinary Team and Management (ENSITMA). Faculty of Computer Science Engineering (ESII). Avda. de España, s/n, Campus Universitario. 02071-Albacete (Spain).
Email: [email protected]

  •  Accepted: 13 May 2010
  •  Published: 30 June 2010

Abstract

 

In an environment characterized by a global, dynamic and increasingly more competitive economy, businesses must identify advantages which enable them to achieve higher profits than their competitors. As such, the integration of an environmental variable in business strategy is being promoted as a potential source of competitive advantages. Most of the literature trying to explain this relationship has concentrated its focus on a single, purely theoretical aspect; thus, we propose the joint consideration of various aspects and theories that will enable us to offer a more understandable and enriching view of these behaviours. Therefore, the objective of our work is to analyse the integration of the environmental factor in managerial strategy using a three-point perspective: focusing on the resource-based theory of competitive advantage, on dynamic capabilities, and also on corporate social responsibility.

 

Key words: Environmental strategy, resource-based theory of competitive advantage, corporate social responsibility.