Abstract

Corporate Social Responsibility (CSR) is an emerging trend in the eastern world. The West has vast research in this area but less work has been done in the east. This research aims to find the purposes and results of CSR in the east. Society improvements, customer and competition are taken as the purposes from the literature to check it in eastern society. Gaining reputation, profitability, differentiation and exploring markets are considered the perceived results. Study explains that society improvements and customers are regarded as the purposes, but not the competition. Reputation and profitability are the perceived results. Differentiation had negatively related to CSR and exploring new markets had less significant impact.

Key words: Corporate social responsibility (CSR), eastern CSR, purposes of CSR, aims of CSR.