Abstract

The research is built on the model of Perdue et al. (1990) for studying residents’ support for tourism development. The purpose of the study is to understand the influence of residents’ tourism benefit sought, and socio-demographics on their perception, attitude, and development management to film induced tourism. The area of study is focused on Hengchun Town, which has been famous due to the movie “Cape No. 7”. The survey was conducted in 5 villages of Hengchun Town to a population of 18 years old or above. The study collects 561 responses and is analyzed with SPSS 12.0. The result indicates that residents’ tourism benefit sought, can be used to predict their impact perception and attitude, but not their view on the necessity for the growth management. Furthermore, young respondents are more likely to have positive perception on the local development of film induced tourism.

Key words: Film induced tourism, tourism impacts, attitudes toward tourism.