Abstract

The global economy is facing various challenges. Tour-operators are an essential key in the competitive environment of the travel industry. They influence consumers’ behavior and decision making process when choosing a travel destination. The paper aims to explore the concept of corporate social responsibility and elements of globalization in the Romanian tour-operator sector. When researching these aspects, the Romanian market is in an early stage. In order to reach the objective, the authors developed a qualitative research based on in-depth interviews with managers from tour-operators sector. The results show that corporate social responsibility is at the beginning of its development and managers have a low degree of knowledge about the concept.

Key words: Corporate social responsibility (CSR), globalization, tour-operators, Romania.