African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Business Narrative Modelling Language (BNML) representations: A storyline view and a plot view of how interoperability is an antecedent of innovation at IP BRICK

Manuel Au-Yong Oliveira1,2 and Joao Jose Pinto Ferreira1
1INESC TEC (formerly INESC Porto), Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 378, 4200-465 Porto, Portugal. 2Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal.
Email: [email protected]

  •  Accepted: 02 December 2011
  •  Published: 18 April 2012

Abstract

The relationship between interoperability and innovation is very hard to prove and more empirical studies seem to be needed to this end. We performed an in-depth case study at an innovative Portuguese software firm which has achieved steady growth, international brand recognition and consistent annual profits, despite the much publicized economic crisis in Portugal. IP BRICK is interesting as it differs from the survivalist entrepreneurial endeavours which tend to be the norm in Portugal. We indeed conclude that having an interoperability capability is central and an antecedent to innovation. Furthermore, a dynamic organizational innovation culture is instrumental and Information and Communication Technology (ICT) is seen to be an enabler in the process. Using digital knowledge management tools as a basis for innovation and having a company-wide profit-sharing scheme based on seniority, but also on merit, encourage a knowledge-sharing corporate culture. This is seen to be especially important in Portugal where there is no religious diversity, a characteristic of a dogmatic culture with a low creative orientation and an absence of a performance orientation. Our research has also used the Business Narrative Modelling Language (BNML) – a research tool which made the research effort more agile and dynamic when compared to more traditional research methods.

 

Key words: Interoperability, innovation, Information and Communication Technology (ICT), case study, Business Narrative Modelling Language (BNML).