Abstract

The concept of compatibility has attracted abundant attentions of both scholars and governors in recent years. This study investigates the role of market-based view dimensions on Iran’s carpet industry compatibility. The results which are obtained through the Pierson correlation and regression represent the positive effects and meaningful aspects of market-based view including market intensity, customer capital and competitive intelligence on compatibility. In continuity, the 'Average' test results showed that within all variables considered in this study, the competitive intelligence variable is the only one which is not placed in a satisfactory level. At the end and with the fuzzy TOPSIS technique applied, all variables were ranked such that “market share”, “customer needs identification” and “market intelligence” were the most important sub-scales in market-based view dimension.

Key words: Compatibility, market-based view, hand-made carpet industry.