Full Length Research Paper
Authors
Peter Turyakira
Department of Marketing and Management, College of Business and Management Sciences, Makerere University, Kampala, Uganda.
Sendawula Kasimu
Department of Marketing and Management, College of Business and Management Sciences, Makerere University, Kampala, Uganda.
Pedson Turyatunga
Eastern and Southern African Management Institute, Arusha, Tanzania.
Saadat Nakyejwe Kimuli
Department of Entrepreneurship, Makerere University Business School, Kampala, Uganda.
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