African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Peer pressure and its influence on consumers in Taiwan

Shu Chun Chang
  • Shu Chun Chang
  • Graduate Institute of Bio-industry Management, National Chung Hsing University, Taichung, Taiwan.
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Trong An Nguyen
  • Trong An Nguyen
  • International Agricultural Economic Department, National Chung Hsing University, Taichung, Taiwan.
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  •  Received: 30 January 2018
  •  Accepted: 10 April 2018
  •  Published: 28 April 2018

Authors

Shu Chun Chang
Graduate Institute of Bio-industry Management, National Chung Hsing University, Taichung, Taiwan.

Trong An Nguyen
International Agricultural Economic Department, National Chung Hsing University, Taichung, Taiwan.

Corresponding Author Email: [email protected]



Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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