African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4050

Article in Press

AMUSEMENT PARK’S CORPORATE IMAGE MANAGEMENT PROGRAM: AN INTEGRAL PART IN THE WHOLE ORGANIZATIONAL SYSTEM

Mario Glenn A. Isic and Hector Aguiling

  •  Received: 01 May 2016
  •  Accepted: 31 October 2016
Corporate values" is the "heartbeat of excellence that intrinsically motivates and inspires people in organization". These values are anchored in the mission and vision of the company and integrated in the HR policies and practices. Corporate values integrated to Organizational Support (OS), Psychological Contract (PC), and Employee Engagement (EE) practices were considered in the study as basis for the development of Corporate Image Management Program of selected amusement parks. The study is perceptual in nature. It employs descriptive research method. A self-structured questionnaire developed by the researcher was distributed to regular employees of the three most known amusement parks (Star City, Splash Island, and Zoobic Safari). In general sense based on the overall result from the survey, there are no significance in the perception of respondents with regards to the extent of effectiveness of the organizational support and employee engagement provided by the organization when grouped according to position and length of service and with regards to the importance of corporate values and the extent of effectiveness of the integration of the corporate values to the organizational support and employee engagement provided by the organization. Based on the results the most suggested action given by the respondents are: (1) Support programs and policies that care for workers needs; (2) Give employees the authority to improve operations, reduce cost and assist customers; and (3) Communicates values and ask feedback from employees.