African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4139

Article in Press

The Mediating Effect of Family Role Identification on Family Structure and Everyday Creativity

Atamba Cynthiaa* and Ibrahim Lukoko Faridab

  •  Received: 17 December 2018
  •  Accepted: 21 January 2020
This article explores how employee’s family role identification, as driven by family structure, affects everyday creativity at work. Using survey data from 345 working professionals and Master of Business Administration (MBA) students, the results indicate that respondents who were married-with-children reported higher levels of family role identification relative to other respondents. Gender moderated the positive effect of family structure on family role identification such that it was stronger for women than men. Further, there was evidence for the indirect effect of family structure on everyday creativity such that married-with-children workers reported higher work creativity than their single - childless counterparts. Building on Role Identity Theory, these findings suggest that investment in the family role can enhance employees’ workplace creative behaviours.

Keywords: Everyday creativity, enrichment, family structure, role identity, transfer of resources