African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Investigation of the factors that influence Non-Muslims on the purchasing intention of Halal food in Korea

Md Osman Goni
  • Md Osman Goni
  • Graduate School of International Business, Ajou University, South Korea.
  • Google Scholar


  •  Received: 18 May 2021
  •  Accepted: 10 January 2022
  •  Published: 28 February 2022

References

Abd Rahim SI, Mansor SKM, Yakob MA, Ismail N (2018). Food safety, sanitation and personal hygiene in food handling: an overview from Islamic perspective. International Journal of Civil Engineering and Technology 9(9):1524-1530.

 

Ajzen I (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies 2(4):314-324.
Crossref

 

Ashraf MA (2019). Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM. Journal of Islamic Marketing 10(3):893-910.
Crossref

 

Aslan I, Aslan H (2016). Halal Foods Awarness and Future Challenges. British Journal of Economics, Management and Trade 12(3):1-20.
Crossref

 

Ayar I, Gürbüz A (2021). Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior. SAGE Open 11(3):2-16.
Crossref

 

Bai L, Wang M, Gong S (2019). Understanding the antecedents of organic food purchases: The important roles of beliefs, subjective norms, and identity expressiveness. Sustainability 11(11):3045.
Crossref

 

Billah A, Rahman MA, Hossain MTB (2020). Factors influencing Muslim and non-Muslim consumers' consumption behavior: A case study on halal food. Journal of Foodservice Business Research 23(4):324-349.
Crossref

 

Bozoglu M, Bilgic A, Topuz B, Ardali Y (2016). Factors Affecting the Students' Environmental Awareness, Attitudes and Behaviors in Ondokuz Mayis University, Turkey. Fresenius Environmental Bulletin 25(4):1243-1257.

 

Elseidi RI (2017). Article information?: Determinants of halal purchasing intentions: evidences from UK. Journal of Islamic Marketing 9(1):167-190.
Crossref

 

Fikkers KM, Piotrowski JT, Valkenburg PM (2017). Assessing the Reliability and Validity of Television and Game Violence Exposure Measures. Communication Research 44(1):117-143.
Crossref

 

Hair JB (1998). Univariate Data Analysis. Exploratory Data Analysis in Business and Economics 1(7):23-60.

 

Haryani D, Ag D, Mara UT, Campus KK, Kinabalu K (2018). Non-Muslim consumers attitude and repurchase behaviour towards halal food: An application of buyer behaviour model. WSEAS Transactions on Business and Economics 15:413-422.

 

Izberk-Bilgin E, Nakata CC (2016). A new look at faith-based marketing: The global halal market. Business Horizons 59(3):285-292.
Crossref

 

Lim YH, Lada S, Ullah R, Abdul Adis AA (2020). Non-Muslim consumers' intention to purchase halal food products in Malaysia.
Crossref

 

Park M, Mohamad AJ (2018). A Framework of Halal Industry Support System in non-Muslim Country: A Focus on South Korea. Journal of Halal Industry and Service 1(1):1-14.

 

Pratiwi IE (2018). Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province). International Journal of Islamic Economics and Finance Studies 4(3):21-34.
Crossref

 

Rachbini W (2018). The relationship of attitude, subjective norm, perceived behavioral control on halal food purchasing behavior in Jakarta. IOSR Journal of Business and Management 20(1):28-37.

 

Rana J, Paul J (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services 38:157-165.
Crossref

 

Son YS, Lee BS, Na KS (2019). Validity Analysis of Korean Food for Launching Halal Market in Egypt Using the Kano-Timko Model with Conjoint Anlaysis. Journal of the Korean Society for Quality Management 47(2):345-365.

 

ur Rashid M, Manzoor H, Ghani U (2019). Exploring and Conceptualizing Workplace Spirituality in Islamic Banks. Business and Economic Review 11(2):131-148.
Crossref

 

Wibowo MW, Ahmad FS (2016). Non-Muslim Consumers' Halal Food Product Acceptance Model. Non-Muslim Consumers' Halal Food Product Acceptance Model 37(16):276-283.
Crossref

 

Wilkins S, Butt MM, Shams F, Pérez A (2019). The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism. Journal of Islamic Marketing 10(4):1308-1331.
Crossref

 

Yousaf S, Xiucheng F (2018). Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management 68:423-443.
Crossref