African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4157

Review

Social media, business capabilities and performance: A review of literature

Mohammedhussen Mama Irbo
  • Mohammedhussen Mama Irbo
  • Department of Management, College of Business and Economics, Madda Walabu University, Ethiopia.
  • Google Scholar
Abdulnasir Abdulmelike Mohammed
  • Abdulnasir Abdulmelike Mohammed
  • Department of Management, College of Business and Economics, Madda Walabu University, Ethiopia.
  • Google Scholar


  •  Received: 22 May 2019
  •  Published: 30 September 2020

References

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Andriole SJ (2010). Business impact of Web 2.0 Technologies. CACM 53(12):67-79.
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Aula P (2010). Social Media, Reputation Risk and Ambient Publicity Management, Strategy and Leadership 38(6):43-49.
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Bajpai V, Pandey S, Shriwas S (2012). Social media marketing: Strategies & its impact. International Journal of Social Science and Interdisciplinary Research 1(7):214-223.

 
 

Barney J (1991). Firm resources and sustained competitive advantage. Journal of Management 17(1):99-120.
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Bell J, Loane S (2010). New-wave' global firms: Web 2.0 and SME internationalisation. Journal of Marketing Management 26(3-4):213-229.
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Bradbury D (2010). Web 2.0 beyond buzz words. Computer Weekly. 

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Bughin V (2009). Drainage et contention: adaptation aux enfants. Kinésithérapie Scientifique 504:23.

 
 

Chen Y, Fay S, Wang Q (2011). The role of marketing in social media: how online consumer reviews evolve. Journal of Interactive Marketing 25(2):85-94.
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De Hertog S, Viaene S, Dedene G (2011). Governing Web 2.0. CACM 54(3):124-130.
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Denyer D Parry E, Flowers P (2011). Social, open, and participative? Exploring personal experiences and organisational effects of Enterprise2.0 use. Long Range Planning 44(5/6):375-396.
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Dutta S (2012). Enterprise 2.0: let the revolution begin! Rotman Magazine pp. 66-71.
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Elefant C (2011). The "power" of social media: Legal issues & best practices for utilities engaging social media. Energy Law Journal 32(1):1-56.

 
 

Harris AL, Rea A (2009). Web 2.0 and virtual world technologies. Journal of IS Education 20(2):137-144.

 
 

Hartshorn S (2010). 5 Differences Between Social Media and Social Networking.

 
 

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Kasavana ML, Nusair K, Teodosic K (2010). Online social networking: Redefining the human web. Journal of Hospitality and Tourism Technology 1(1):68-82.
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Kasavana, M. L. (2008). The unintended consequences of social media and the hospitality industry. Hospitality Upgrade pp. 122-130.

 
 

Kietzmann JH, Hermkens K, McCarthy IP, Silvestre BS (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54(3):241-251.
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KPMG INTERNATIONAL (2011). Going Social. How businesses are making the most of social media, KPMG INTERNATIONAL, 2011 KPMG International Cooperative, Publication number: 111139

 
 

Lanz L, Fischhof B, Lee R (2010). How are Hotels Embracing Social Media in 2010? Examples of How to Start Engaging. New York: HVS Sales and Marketing Services.

 
 

Liu CH, Liu HZ (2009). Increasing competitiveness of a firm and supply chain with Web 2.0 initiatives. International Journal of Electronics Business Management 7(4):248-255.

 
 

Lu HP, Hsiao KL (2010). The influence of extro/introversion on the intention to pay for social networking sites. Information and Management 47(3):150-157.
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Martin S, Serban M (2013). The Impact of Social Media on Business Performance. Proceedings of the 21st European Conference on Information Systems.

 
 

Mintel International Group (2007). Hotels and accommodations-US. Chicago, IL: Author.

 
 

Parveen F (2012). Impact Of Social Media Usage On Organizations. Department of Operations and Management Information Systems, Faculty of Business & Accountancy, University of Malaya, Malaysia.

 
 

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Schneckenberg D (2009). Web 2.0 and the empowerment of the knowledge worker. Journal of Knowledge Management 13(6):509-520.
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Seth G (2012). Analyzing the Effects of Social Media on the Hospitality Industry". UNLV Theses/Dissertations/ Professional Papers/Capstones. Paper 1346.

 
 

Singh TP, Sinha R (2017). The Impact Of Social Media On Business Growth And Performance In India. International Journal Of Research In Management & Business Studies 4(1):2348-6503.

 
 

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Wetzstein B, Leitner P, Rosenberg F, Dustdar S, Leymann, F (2011). Identifying influential factors of business process performance using dependency analysis. Enterprise 5(1):79-98.
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