Review of interactions between e-commerce, brand and packaging on value added of saffron: A structural equation modeling approach

Daneshvar Kakhki Mahmoud; Farahm; Gelyan Kazem

doi:10.5897/AJBM11.2247

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Review of interactions between e-commerce, brand and packaging on value added of saffron: A structural equation modeling approach

Daneshvar Kakhki Mahmoud* and Farahmand Gelyan Kazem

Department of Agricultural Economics, College of Agronomy, Ferdowsi University of Mashhad,P.O. Box 91775-1163, Mashhad, Iran.
Email: [email protected]

Article Number - 06F0E8C16479
Vol.6(26), pp. 7924-7930 , July 2012
https://doi.org/10.5897/AJBM11.2247

Accepted: 05 December 2011
Published: 04 July 2012

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.