African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

The impact of myopic loss aversion on continuing a troubled research and development expenditure

Kuo-Chih Cheng and Kuang-Ku Chen
Department of Accountancy, National Changhua of Education University, Changhua 500, Taiwan.
Email: [email protected]

  •  Accepted: 16 December 2010
  •  Published: 18 March 2011

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