African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

The effect of Corporate Social Responsibility (CSR) initiatives on consumers’ identification with companies

Yuan-Shuh Lii
Department of Marketing, College of Business, Feng Chia University, 100 Wenhwa Road, Seatwen, Taichung, R.O.C. 407, Taiwan.
Email: [email protected]

  •  Accepted: 23 July 2010
  •  Published: 04 March 2011

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