The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value

Full Length Research Paper

The effects of Iranian consumersâ€™ buying tendencies on utilitarian and hedonic shopping value

Department of Business Management, Islamic Azad University, Science and Research Branch, Tehran, Iran.
Email: [email protected]

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

Article Metrics

Total Views

0

Total Downloads

0

CrossRef Citations

10

See more citations on Google Scholar

This article is published under the terms of the Creative Commons Attribution License 4.0

Views: 0
Downloads: 0