African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

How to develop Taiwan's tourism nation brand

Chun-An Chen1*, Hsien-Li Lee2, Ming-Huang Lee3 and Ya-Hui Yang3
1Department of International Business, Chung Hua University, 707, Sec. 2, WuFu Rd., HsinChu, Taiwan 30012, R. O. C. 2Department of Accounting, Chung Yuan Christian University, 200, Chung Pei Rd., Chung Li, Taiwan 32023, R. O. C. 3Department of Business Administration, Chung Hua University, 707, Sec. 2, WuFu Rd., HsinChu, Taiwan 30012, R. O. C.
Email: [email protected]

  •  Accepted: 04 May 2011
  •  Published: 18 August 2011

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