Consumers’ attitudes towards different product category of private labels
Shih Jung Wang1 and Lily Shui-Lien Chen2*
1Business Administration Department, Hsing Wu College, No. 101, Sec.1, Fenliao Rd., LinKou Township, New Taipei City 244, Taiwan.
2Graduate Institute of Management Sciences, Department of Management Sciences and Decision Making, Tamkang University, No. 151, Ying-Chuan Road, Tamsui, New Taipei City 25137, Taiwan (R.O.C.).
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