African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

The prevalence of impulsive, compulsive and innovative shopping behaviour in the economic retail hub of South Africa: A marketing segmentation approach

  Tustin Deon      
University of South Africa, B1-04 Theo van Wijk Building, Muckleneuk Campus, 0003 Pretoria, South Africa.
Email: [email protected]

  •  Accepted: 17 March 2011
  •  Published: 31 July 2011

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