Multi-criteria decision making of brand innovation

Chen-Yi Hsu; Tzu-Lin Chang

doi:10.5897/AJBM11.631

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Multi-criteria decision making of brand innovation

Chen-Yi Hsu* and Tzu-Lin Chang

Department of International Business, Kainan University, No. 1, Kainan Road, Luchu, Taoyuan County 338, Taiwan, Republic of China.
Email: [email protected]

Article Number - 1A2E0EC15711
Vol.6(26), pp. 7648-7658 , July 2012
https://doi.org/10.5897/AJBM11.631

Accepted: 05 December 2011
Published: 04 July 2012

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