Exploring social marketing landscapes: A review of healthy food campaigns

Alessio Cavicchi; Gianluca Stefani; Donato Romano; Cristina Santini

doi:10.5897/AJBM10.1286

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4190

Review

Exploring social marketing landscapes: A review of healthy food campaigns

Alessio Cavicchi1*, Gianluca Stefani2, Donato Romano2 and Cristina Santini3

1Department of Studies on Economic Development, University of Macerata, Piazza Oberdan, 3, 62100 Macerata, Italy. 2Department of Plant, Soil and Environmental Sciences, University of Florence Piazzale delle Cascine, 18, 50144 Firenze, Italy. 3Università Telematica San Raffaele, Via di val Cannuta, 247, 00166 Roma, Italy.
Email: [email protected]

Article Number - 293FC9618352
Vol.5(5), pp. 1533-1542 , March 2011
https://doi.org/10.5897/AJBM10.1286

Accepted: 14 December 2010
Published: 04 March 2011

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