Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image

Shahbaz Shabbir; Hans Ruediger Kaufmann; Israr Ahmad; Imran M. Qureshi

doi:10.5897/AJBM.9000129

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image

Shahbaz Shabbir1*, Hans Ruediger Kaufmann2, Israr Ahmad3 and Imran M. Qureshi3

1COMSATS Institute of Information Technology, Lahore, Pakistan. 2University of Nicosia, Cyprus. 3International Islamic University, Islamabad, Pakistan.
Email: [email protected]

Article Number - 3A92A7B24728
Vol.4(6), pp. 1229-1235 , June 2010
https://doi.org/10.5897/AJBM.9000129

Accepted: 23 June 2009
Published: 30 June 2010

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