Determination of customer value measurement model RFM index weights

Liu Wei-Jiang; Duan Shu-Yong; Yang Xue; Wang Xiao-Feng

doi:10.5897/AJBM11.290

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Determination of customer value measurement model RFM index weights

Liu Wei-Jiang1*, Duan Shu-Yong1, Yang Xue2 and Wang Xiao-Feng2

1Business School, Jilin University, China. 2Population Resource and Environment Research Institute, Jilin University, China.
Email: [email protected].

Article Number - 3AD241E23046
Vol.5(14), pp. 5567-5572 , July 2011
https://doi.org/10.5897/AJBM11.290

Accepted: 22 April 2011
Published: 31 July 2011

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