African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Determinants of customer behavioural responses in the Nigerian retail banks: Structural equation modeling approach

Ahmed Audu Maiyaki1* and Sany Sanuri Mohd. Mokhtar2
1Department of Business Administration, Bayero University, Kano, Nigeria. 2Quality Management Institute, Universiti Utara Malaysia, Malaysia.
Email: [email protected]

  •  Accepted: 08 November 2011
  •  Published: 01 February 2012

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