Effect of physical attractiveness and customer perceived service quality in the cosmetology industry
Ching-Sung Lee1, Yen-Cheng Chen2,3*, Tung-Han Yu3 and Pei-Ling Tsui4,5
1Department of Restaurant, Hotel and Institutional Management, Fu-Jen Catholic University, Taiwan.
2Department of Cosmetic Science and Management, Mackay Medicine Nursing and Management College, Taiwan.
3Graduate Institute of Business Administration, Fu Jen Catholic University, Taiwan.
4Department of Hospitality Management, National Taitung College, Taiwan.
5Graduate Institute of Technological and Vocational Education, National Taipei University of Technology, Taiwan.
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