Critical success factors of new product development in technology based firms: A case study

K. Ismail; Y. R. Leow; C. Y. Yong; I. Abdul-Majid; W.D. Thwala; M. A. Ajagbe

doi:10.5897/AJBM11.2622

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

Critical success factors of new product development in technology based firms: A case study

K. Ismail1*, Y. R. Leow1, C. Y. Yong1, I. Abdul-Majid2, W.D. Thwala3 and M. A. Ajagbe1

1Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia. 2Faculty of Electrical Engineering, Universiti Teknologi Malaysia. 3Faculty of Civil Engineering and the Built Environment, University of Johannesburg, South Africa.
Email: [email protected]

Article Number - 5A9774024990
Vol.6(33), pp. 9442-9451 , August 2012
https://doi.org/10.5897/AJBM11.2622

Accepted: 17 February 2012
Published: 22 August 2012

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