Marketing implications of Chinese tourists’ motivations to visit Penghu, Taiwan
Hsi-Lin (Wayne) Liu1, Ming-Ju Lee2*, Tang-Chung Kan3 and Tzung-Cheng
T. C. Huan4
1Department of Horticulture, National Taiwan University, No. 1, Sec. 4, Roosevelt Road, Taipei, Taiwan.
2Department of Tourism and Leisure Management, National Penghu University, No.300, Liu-Ho Rd., Magong, Penghu, Taiwan.
3Department of Travel Management Department, National Kaohsiung University of Hospitality and Tourism, 1, Sung-Ho Rd. Hsia-Kang, Kaohsiung, Taiwan.
4College of Management, National Chiayi University, 580, Hsin-Ming Road, Chiayi, Taiwan.
Email: [email protected]
