A review of the relationship between brand loyalty, customer satisfaction and commitment using structural equation modeling within the internal control process

Mehmet Ouml;zer Demir; Nedim Yuuml;zbaioglu; Muhammet Bezirci

doi:10.5897/AJBM11.2990

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

A review of the relationship between brand loyalty, customer satisfaction and commitment using structural equation modeling within the internal control process

Mehmet Özer Demir1*, Nedim YüzbaÅŸioglu2 and Muhammet Bezirci3

1Faculty of Engineering, Akdeniz University Alanya, Antalya Turkey. 2Department of Tourism, Akdeniz University Alanya, Antalya Turkey. 3Faculty of Economics and Administrative Sciences, Selcuk University, Konya, Turkey.
Email: [email protected]

Article Number - 613857B25223
Vol.7(13), pp. 1067-1078 , April 2013
https://doi.org/10.5897/AJBM11.2990

Accepted: 12 June 2012
Published: 07 April 2013

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