African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4191

Full Length Research Paper

Market segmentation in Malaysia by using psychographic dimensions for unit trust products

  Rohaizat Baharun*, Abu Bakar Abdul Hamid, Ahmad Sharifuddin Shamsudin, Nor Zafir Md Salleh, Norzaidahwati Zaidin and Zuraidah Sulaiman        
University Teknologi Malaysia, 81310 UTM Johore, Malaysia.
Email: [email protected]

  •  Accepted: 21 September 2010
  •  Published: 31 July 2011

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