Fuzzy MCDM approach to evaluate service strategies of customer value for global shipping carrier-based logistics service providers

Ji-Feng Ding

doi:10.5897/AJBM10.580

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Fuzzy MCDM approach to evaluate service strategies of customer value for global shipping carrier-based logistics service providers

Ji-Feng Ding

Department of Aviation and Maritime Transportation Management, Chang Jung Christian University. No. 396, Sec. 1, Chang-Rong Rd., Gui-Ren, Tainan County 711, Taiwan.
Email: E-mail: [email protected]

Article Number - 6BFF62A22651
Vol.5(14), pp. 5460-5467 , July 2011
https://doi.org/10.5897/AJBM10.580

Accepted: 30 July 2010
Published: 31 July 2011

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