African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

A phenomenographic study investigating consumers’ conceptions of marketing in Taiwan

Hung-Ming Lin
Department of Business Administration, Minghsin University of Science and Technology, No.1 Hsin Hsing Rd., Hsinchu, 30401,Taiwan. E-mail:. Tel: 
Email: [email protected]

  •  Accepted: 07 April 2011
  •  Published: 04 September 2011

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