African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4156

Full Length Research Paper

Optimum channel strategy for air ticketing

Yan-Kwang Chen1, Sheng-Fang Huang1 and Fei-Rung Chiu2*
1Department of Distribution Management, National Taichung Institute of Technology, 129 Sanmin Road, Sec. 3, Taichung, Taiwan. 2Department of Tourism and Recreation Management, Overseas Chinese University, 100 Chiao Kwang Road, Taichung 40721, Taiwan.  
Email: [email protected]

  •  Accepted: 20 July 2011
  •  Published: 30 September 2011

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