Optimum channel strategy for air ticketing

Yan-Kwang Chen; Sheng-Fang Huang; Fei-Rung Chiu

doi:10.5897/AJBM.9000440

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4191

Full Length Research Paper

Optimum channel strategy for air ticketing

Yan-Kwang Chen1, Sheng-Fang Huang1 and Fei-Rung Chiu2*

1Department of Distribution Management, National Taichung Institute of Technology, 129 Sanmin Road, Sec. 3, Taichung, Taiwan. 2Department of Tourism and Recreation Management, Overseas Chinese University, 100 Chiao Kwang Road, Taichung 40721, Taiwan.
Email: [email protected]

Article Number - 7A3689E21134
Vol.5(22), pp. 9748-975 , September 2011
https://doi.org/10.5897/AJBM.9000440

Accepted: 20 July 2011
Published: 30 September 2011

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