Understanding the mediating effect of cognitive and emotional satisfaction on customer loyalty

Maznah Wan Omar; Mohd Rizaimy Shaharudin; Kamaruzaman Jusoff; Mohd Noor Mohd Ali

doi:10.5897/AJBM10.863

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Understanding the mediating effect of cognitive and emotional satisfaction on customer loyalty

Maznah Wan Omar1, Mohd Rizaimy Shaharudin1, Kamaruzaman Jusoff2*, and Mohd Noor Mohd Ali3,

1Faculty of Business management, Universiti Teknologi MARA,Peti Surat 187, 08400 Merbok, Kedah, Malaysia. 2Department of Forest Production, Faculty of Forestry, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia. 3Faculty of Applied Science, Universiti Teknologi MARA, UiTM Pulau Pinang, 13500 Permatang Pauh, P. Pinang, Malaysia.
Email: [email protected],[email protected]

Article Number - 7F1C64D17185
Vol.5(17), pp. 7683-7690 , September 2011
https://doi.org/10.5897/AJBM10.863

Accepted: 06 July 2011
Published: 04 September 2011

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