Yield management and consumer price perception on the internet

M. Encarnacion; res Martinez; Miguel Angel Gomez Borja; Juan Antonio Mondejar Jimenez; Jean-Franccedil;ois Trinquecoste

doi:10.5897/AJBM11.527

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Review

Yield management and consumer price perception on the internet

M. Encarnación Andrés Martínez1*, Miguel Ángel Gómez Borja1, Juan Antonio Mondéjar Jiménez2 and Jean-François Trinquecoste3

1Universidad de Castilla-la Mancha, Facultad de Ciencias Económicas y Empresariales de Albacete. 2Universidad de Castilla-la Mancha, Facultad de Ciencias Sociales de Cuenca. 3Université Montesquieu Bordeaux IV, Institut de Recherche en Gestion des Organisations.
Email: [email protected]

Article Number - 873601D14286
Vol.5(23), pp. 9779-9786 , October 2011
https://doi.org/10.5897/AJBM11.527

Accepted: 15 June 2011
Published: 07 October 2011

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