African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Analysis of China's sports industry investment funds by using the strengths, weaknesses, opportunities and threats (SWOT) method

Zhang Daorong1, Zhang Lan2 and Lou Xiaojuan3*    
1Huaiyin Normal University, Huai'an, Jiangsu 223300, Peoples Republic of China. 2Zhejiang Yuexiu University of Foreign Languages, Shaoxing, Zhejiang 312000, Peoples Republic of China. 3Donghua University, Shanghai 201620, Peoples Republic of China.    
Email: [email protected], [email protected]

  •  Accepted: 06 February 2012
  •  Published: 02 May 2012

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